Is Trapstar a Luxury Brand or Just Streetwear? | 2025 Brand Breakdown

In today’s fast-paced world of fashion, where streetwear intersects with high-end style, few names spark as much conversation as Trapstar. From being repped by celebrities like Rihanna, A$AP Rocky, and Stormzy, to selling out exclusive drops in minutes, Trapstar has become a powerhouse. But with its rising popularity and price point, many fashion fans ask:
Is Trapstar a luxury brand, or just high-level streetwear?
In this article, we’ll explore the history of Trapstar, its design language, price positioning, and where it truly sits in the fashion spectrum in 2025. By the end, you’ll have a clear understanding of whether Trapstar is luxury, streetwear—or something entirely unique.
👕 What Is Trapstar? A Quick Brand Overview
Founded in London in 2005, Trapstar started as a grassroots streetwear label, created by friends Mikey, Lee, and Will. It began with bootleg-style T-shirts sold from car trunks and quickly gained traction in London’s underground scene. The name “Trapstar” reflects the duality of urban struggle and ambition—someone who hustles but shines like a star.
Today, Trapstar is:
- Sold in Selfridges, Harvey Nichols, and luxury online retailers like Farfetch
- Worn by international celebrities
- Known for bold graphics, oversized silhouettes, and strong branding
- Supported by Roc Nation (Jay-Z’s label) and associated with both grime and hip-hop cultures
💰 Trapstar Price Point: Is It Luxury-Tier?
One key characteristic of luxury fashion is premium pricing. So where does Trapstar land?
🔍 Average Prices (as of 2025):
- Trapstar Puffer Jacket: £300–£450
- Trapstar Hoodie: £120–£180
- Trapstar T-shirt: £50–£80
- Trapstar Tracksuit Set: £220–£300
- Limited Drops or Collabs: £500+
These numbers don’t quite reach Louis Vuitton or Balenciaga levels, but they do place Trapstar above typical streetwear brands like HUF, Stüssy, or even Supreme (in some cases).
So while not “haute couture,” Trapstar’s pricing firmly places it in the premium tier—similar to Off-White, Palm Angels, and A Bathing Ape.
🎨 Design Language: Streetwear Vibes with Elevated Edge
What truly separates a luxury brand from typical streetwear is the design intention, exclusivity, and craftsmanship. Here’s where Trapstar sits on the spectrum.
✅ Trapstar Streetwear Traits:
- Bold prints and branding (especially the iconic Irongate “T” logo)
- Oversized silhouettes
- Tracksuits, hoodies, puffers—classic streetwear staples
- Influenced by grime, rap, and UK road culture
- Drop-based release schedule (hype-focused)
✅ Trapstar Luxury Leanings:
- Limited edition runs (some items drop once and never restock)
- High-end materials like shearling, chrome lining, reflective fabrics
- Complex partnerships (such as Trapstar x Puma and purported high-fashion tie-ins)
- Sophisticated packaging and upscale retail presence (especially in Selfridges)
Conclusion: Trapstar borrows from both worlds—it’s undeniably streetwear in origin and aesthetic, but it operates with many luxury fashion strategies, making it a “luxury streetwear hybrid.”
🌍 Cultural Influence: The Trapstar Legacy
One of the biggest markers of a luxury fashion label is cultural clout—how deeply it resonates in music, art, and media. On this front, Trapstar excels.
🔊 Celebrity Supporters:
- Rihanna wore Trapstar frequently in the 2010s, often pairing their jackets with luxury pieces
- Jay-Z has publicly supported the brand and helped bring it to a global stage
- On and off stage, Stormzy, Dave, Drake, and AJ Tracey have all dominated Trapstar
- Central Cee and UK drill artists often wear it in music videos
Trapstar is more than simply apparel; it’s a representation of hustle mentality, Black British ingenuity, and UK street culture. That kind of cultural weight is something few fashion brands, luxury or not, can claim.
🏬 Retail Placement: Where You Buy Matters
Another marker of luxury is where the product is sold. Let’s compare:
Brand Type | Stores |
Fast Fashion | ASOS, H&M, Urban Outfitters |
Streetwear | Foot Locker, JD Sports, Zumiez |
Premium Streetwear | END Clothing, SSENSE, StockX |
Luxury | Selfridges, Harrods, Farfetch, Matches Fashion |
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Where is Trapstar sold?
- Selfridges (London) – known for curating high-end streetwear
- Farfetch, END Clothing – premium & luxury hybrid retailers
- Official Trapstar Website – limited drops, often selling out
- GOAT, StockX – resale platforms at luxury markups
This kind of distribution—especially in Selfridges—puts Trapstar in the same retail space as Off-White, Moncler, and Amiri.
📈 Brand Perception: What Do People Think?
On Social Media:
- Trapstar is often labeled as “designer drip”, particularly among Gen Z and younger Millennials
- Users on TikTok and Instagram Reels regularly include Trapstar in “luxury haul” videos
- On fashion forums (like Reddit’s r/streetwear), it’s described as “premium, hype-driven, and culture-backed”
Street-Level Credibility:
In places like London, Birmingham, and Manchester, Trapstar is more than just fashion—it’s identity. The brand reflects success in the face of adversity, and people respect the hustle it represents.
📊 So, Is Trapstar a Luxury Brand?
Let’s compare Trapstar against key luxury brand indicators:
Criteria | Trapstar |
High price point | ✅ |
Limited availability | ✅ |
Celebrity endorsements | ✅ |
High-end materials | ✅ |
Couture-level design | ❌ |
Classic fashion house legacy | ❌ |
Cultural relevance | ✅✅✅ |
✅ Conclusion: Trapstar is a high-end streetwear company with an upscale aesthetic..
It’s not traditional luxury like Dior or Gucci, but it plays in the same league when it comes to exclusivity, pricing, and brand power. Think of it like the UK’s version of Off-White—a brand rooted in the street but elevated to global fashion relevance.
✍️ Final Thoughts: Why Trapstar Is More Than Just “Streetwear”
Trapstar has successfully bridged the gap between underground and upscale. It represents more than fashion—it’s a cultural force, a statement, and a movement. While purists may argue it’s “just streetwear,” anyone who’s felt the quality of a Trapstar puffer or struggled to cop a limited drop knows: it’s far from ordinary.
In 2025, the lines between streetwear and luxury are blurred. Trapstar sits confidently in the middle—authentic, exclusive, and always evolving.
🛒 Want to Buy Trapstar?
Here are the best places to shop authentic Trapstar gear: